What is Franchise Marketing?

Franchise marketing is a term used to describe all the marketing activities a franchise needs to grow and generate sales. There are multiple types of franchise marketing campaigns, each with its benefits. Marketing campaigns can be online, offline, or both.

This article focuses on online or digital marketing campaigns. You can use different types of campaigns to promote your franchised business.

What is a Franchise Marketing Campaign?

Creating a franchise marketing campaign refers to the marketing strategies and tactics franchisors and franchisees use to attract new clients or customers to increase awareness and drive revenue to their franchise organization.

All franchise digital marketing campaigns should:

• Define your audience
• Use the proper channels: ads, social media, email, and other mediums that effectively reach your audience
• Make it easy for prospects to become customers
• Empower your audience

Awareness/Branding Campaigns

An awareness campaign is an ongoing attempt to educate individuals and raise public awareness about a franchisor’s existence and purpose.

The benefit of running an awareness campaign is to let your audience know you exist and why. It’s an initial and foundational step in converting a viewer to a buyer. As people become familiar with your brand, they are more likely to turn to you when they’re ready to buy.

Nurture Campaigns

A nurture campaign builds a long-term relationship with your audience and customers.

It’s a marketing approach that keeps your brand in front of prospects by offering relevant and valuable information until they’re ready to buy. Regardless of the included content you choose, the more personalized the content and communications are, the more valuable it is to the viewer or recipient.

Sales Campaigns

A sales campaign is a well-thought-out sales approach for turning leads into customers.

It reaches a pre-defined list of people via one or more media channels, typically cold calling and email, with an appealing offer and a time limit. Good sales campaigns are goal-oriented, prospect-focused, and stand out from the competition.

Retention Campaigns

The term “retention marketing,” sometimes known as “lifecycle marketing” or “loyalty marketing,” refers to the process of keeping customers engaged, pleased, and spending.

You can boost your customer lifetime value (CLV) and, as a result, overall income by providing relevant and timely content to your customers. It can cost five times more to attract new customers than to retain existing ones, so creating and running retention campaigns is beneficial.

Referral Campaigns

A referral campaign incentivizes and rewards customers who help spread the word about your product or service.

Profits rise as a result of referrals while costs remain low. It doesn’t have to be tough to run a referral program. Here are three tips to get started:

• Use a referral program software, like Talon, saasquatch, or friendbuy
• Offer the right reward, like one of these seven referral program examples
• Always promote your referral program across all digital and offline channels

When all campaign types work together, digital marketing can be a primary driver of growth for franchises. And if your franchise doesn’t have the resources to manage your digital marketing, connect with Peratomic.

Have 20 minutes? We’ll show you how Peratomic can use the “Work Together” way to streamline the production and effectiveness of your franchise marketing.