The “Work Together” way is an evolution in franchise marketing — designed to streamline franchise marketing to modern consumers.
The “Work Together” way brings and takes advantage of the collective wisdom across the franchise. Everyone contributes in areas where they are most gifted and experienced.
The franchisor’s role is to listen and lead with vision.
The franchisees close knowledge gaps and infuse local flavor.
The marketing team drives creativity, connections, and collaboration.
When the “Work Together” way brings and uses all the collective human wisdom of the franchise, it distributes the workload to get more done in less time, and it empowers Zors and Zees to work together.
Because of its depth of collaboration, the “Work Together” way benefits from a structured system and software to handle the complexities of marketing locally online.
Fortunately, franchise marketing platforms like Peratomic offer an easy transition for franchise brands to inject local flair into marketing and communication campaigns that still maintain franchise brand clarity.